“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”
Nelson Mandela
Those who believe in the mythical power of English
Catalogs to sweep aside language barriers may find themselves talking into a great wall of silence.
“Companies are learning that if they want to achieve higher levels of international revenue, their web presence and their catalog presence must be multilingual,”.
“In the past two years, the addressable economic potential using online communication has risen from US$36.5 trillion to $44.6 trillion. Only a third of that total is addressable in English as a native tongue.”
The economic potential of commercially important language populations, both online and offline. For example, the 204 million Spanish speakers online in 24 countries have a combined spending power of US$3.5 trillion.
It takes 12 languages to reach 80% of the world’s online audience and 21 to reach 90%.
Can't Read, Won't Buy
"75% of buyers will choose a product in their own language rather than one in English."
How many languages does it take for global businesses to stay competitive online?
According to independent market research, a minimum of 13 languages that now include Arabic, Russian, and Swedish of the top 30 online languages across 218 countries and territories.
To reach target groups effectively in future, you have to be able to identify the trends of tomorrow. With catalogs and websites in different languages you can effectively reach potential customers from a defined catchment areas.
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